Mon. Jan 17th, 2022
 (picture) Gokhan Saki, Alistair Overeem and Bas Boon at the K-1 Gp in Tokyo Japan!
The success story of Tapout clothing starts when three young guys dressed like rockers who liked MMA started to produce T-shirts from their garage. They went to tournaments and fighting events to give away T-shirts for free to the fighters to get their brand promoted. This brand Tapout became a household name in the fight game. At a certain point, the company was going to be sold reportedly for U$ 240 million.The deal was not finalised because CEO Charles David Lewis nick named “The Mask”, (he was a super creative guy and was loved by everyone) unfortunately died in a car accident.
Affliction was created by 4 guys from scratch and became very successful. They even briefly started a fight promotion themselves, paying huge salaries to fighters like Fedor Emenianenko and Andrey Arlovski.

Today in MMA History: Affliction’s ambitious debut, with future President Trump by its side

The Event started with the rock band Megadeth!

29 February 2012. Affliction Holdings, LLC is recapitalized by Investor Group Led by New Evolution Ventures; Acquires Throwdown Industries, Inc Simultaneously.
Integrity Square LLC (, a New York based advisory firm focused on the health & wellness sector and active lifestyle, represented Throwdown as financial advisor, and Andrew Kline and my partner Frederico Lapenda of Park Lane (, a Los Angeles-based investment bank focused on the sports industry, served as financial advisors to NeV.
“Park Lane helped us close not one, but two sales—the first a divestiture of our electronic raffle division and the second a sale of our core business.

Affliction Holdings, LLC is Recapitalized by Investor Group Led by New Evolution Ventures; Acquires Throwdown Industries, Inc. Simultaneously
I just mentioned two famous MMA brands, but many followed: Silver Star, Bad Boys, Venum, RevGear, Hayabusha, RVCA…..Reebok jumped in the bandwagon and took over, they became the main and sole clothing sponsor of the UFC (which was recently sold for U$ 4.4 billion).  I remember at one point me and my partner Frederico Lapenda took the idea to Nike for sponsorship, they said no and thought MMA was to violent!
Strikeforce champion Marloes Coenen and K-1/Dream/Strikeforce champion Alistair Overeem have been in the Fight Game Business for over 2 decades!
(c) bas boon

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