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The ingredients of a winning team, turning a 2 million dollar investment into 4 billion.  

The ingredients of a winning team, turning a 2 million dollar investment into 4 billion.  

A few years ago I attended A-fest, an event that gathers an extraordinary community of change makers and visionaries who are driven by epic ideas to impact the world – entrepreneurs. employees, artists, leaders, innovators, visionaries and more. The festival takes place twice a year in paradise locations around the world. Here you will receive powerful training, profound mind shifts, bio – hacking techniques and life long connections, incredible adventures unique opportunities to multiply your impact and expand your game. There is around 3000 applicants annually. I highly recommend A-fest. Many talks stood out for me, one was by Dave Logan, Logan wrote a bestselling book called “Tribal Leadership”.

In his book and during the talk he explains that if you have a group of 20 or more people who all are enthusiastic about working towards the same goal “Magic happens”!

As a manager in any business it is wise to hear and read about successful people and formula’s. Even more important is to try out some of those suggestions in your own business. Find mentors!

In the beginning years of K-1, I’ll never forget a talk I had with Mr Isshi’s , the founder of K-1, he told me in 1998 when I was touring with him in the US that fighters would fight practically for free in K-1. I did not understand, Isshi explained, he said that the brand and the concept grew so strong in Japan, that it became important for fighters around the world to say they fought in K-1 and they were a K-1 fighter. Surely the prize money for winning a K-1 GP tournament was great, but something he said made sense to me. People want to belong to the best and team, be a part of family, tribe etc.. and they want to be associated with people who think alike. This is the same pattern we see with people who want to belong to Cults a certain Religion, Politics or Sports.

Team Golden Glory started with two fighters Heath Herring and Gilbert Yvel and then within one year Semmy Schilt, Alistair Overeem, Valentijn Overeem followed, a few years Golden Glory grew into a champions factory other fighters like Sergey Kharitonov and Karaev joined the team. We had fighters from Afghanistan, Bosnia, USA, Turkey, Morocco, The Netherlands, Russia, Denmark the list was endless. With the qualification Tournament victories of Robin van Roosmalen, Nieky Holzken, Chalid Arab, Stefan Leko, Nieky Holzken, Errol Zimmerman, Gokhan Saki the brand Golden Glory was everywhere. 4 x K-1 Tournament winner Semmy Schilt and K1 Gp winner Alistair Overeem made the domination complete. Mr. Isshi from K-1 might have scratched his head giving me that advice!

One decade later and Golden Glory ruled the K-1 and had fighters in Pride FC, Rings and Sengoku in Japan.

The first Golden Glory Gyms are opened, G.G Romania is opened and soon there were G.G gyms in Turkey, Moscow, Thailand, Georgia and Germany!

Golden Glory had become a small army and was recognized worldwide as one of the most dominant fight teams in the world. The move towards the US was a natural reaction and so we did, Marloes Coenen became world Strikeforce champion and so did Alistair Overeem, Kharitonov’s debut in Strikeforce resulted in a knock out victory over former UFC champion Andrei Orlovski!

Golden Glory had arrived and promoters in the states knew it.

Golden Glory fighter Marloes Coenen World Champion Strikeforce.

At the height of  G.G fame I decided it was time to sell Golden Glory and Glory World Series to GSI. Every business should have an exit strategy and the timing was now. Even if they don’t plan to use it.

K-1 was sadly in some troubles and Pride FC was no more, the glorious Japan days were over, it was time for something new. GSI did a wonderful job in making the new brand a global Kickboxing brand.

The credit does not come only to me as a founder of the brand, without Cor Hemmers, Dave Jonkers, Martijn de Jong, Bert van der Reyd, Remco Pardoel, all the fighters and many others this would never have become a success. The investors took the brand to a whole new level, broadcasted in over 180 countries.

Talk about a success story:


The UFC had a winning team the moment the UFC was bought by Lorenzo and Frank Fertitta the team was formed, Dana White, Joe Silva and commentator Joe Rogan plus many others wrestled through desperate times. Multiple times the brothers had to put money from their pockets, but the success came. The core of this story is again the team, they trusted each other and believed in each other (especially in good and bad days) and in the product. The change came when William Morris Endeavour became involved (joined the team and used their network), they made the reality TV deal with Spike. What followed was the famous fight Stephan Bonnar vs Forrest Griffen, which goes down in history as one of the best fights ever, it turned everything around!

Turning a 2 million dollar investment into 4 billion.

Stephen Bonnar visting my Fight Game Camp Golden Glory Pattaya Gym in Thailand.

I want to thank this UFC team for what they did to the Fight Game Business, the fight purses would never be so high if it was not for your daring move to invest with great risk. I am happy the investment paid off and that many people in the Fight Business can make a great living from these endeavours!

Dream: Special NYE 2012 Press Conference on Oct 25 with Bas Boon, Pierre Andurand and Scott Rudemann

A big Thank you goes to Pierre Andurand who believes in the sport of Kickboxing, he is not only a decent Kickboxer himself, but one of the smartest people I have ever met. Glory became a household name in the Fight Game business and made a dream come true for many fighters and people involved in the fight business. I can’t wait to celebrate my New Year again in the underground parking lot of the Saitama Super Arena waiting in a bus (sarcasm, see interview)!

Chapeau for these people!

Quote Bas Boon: The real obstacles are ego and greed, to create and build a team everybody wants to be a part of will lead to everything you need.

 “Never change a winning team”

The Intrigant disturbs any winning team, he is the virus preventing success!

© Bas Boon www.basboon.com

About Bas Boon

”’Bas Boon”’ is the founder and has been the manager of Team Golden Glory since 1999, a network association of mixed martial artists, and kickboxers headquartered in the Netherlands and Thailand. He has trained and managed the likes of Alistair Overeem, Semmy Schilt, Sergei Kharitonov. Stefan Leko, Marloes Coenen, Nieky Holzken, Errol Zimmerman, Gokhan Saki and many more… Below is the biography on the Golden Glory website: :“Born and raised in Holland, Bastiaan Simon Boon is one of the most powerful figures in the fight business today. He has been promoting and producing fight events for the past 35 years. Today he is the owner of Golden Glory, the strongest and most feared fight team in the Globe. Currently Mr. Boon represents Pride, K1, Dream, UFC, and Too Hot To Handle fighters and champions. Something that has never happened before in the industry. Boon is the son of Kasper Boon the noted Professor, Doctor, and Engineer. At the age of 17, the young entrepreneur Bas Boon began his first sports-oriented company, Nikko Toshogu Sports, a Martial Arts equipment company that became enormously successful and quickly spawned a number of other businesses including Nikko Press, and production company. While still a teenager Boon became the youngest promoter of professional martial arts competitions sponsoring Thai Fighting and Kick Boxing events throughout Europe, promoting and producing more than 300 shows world-wide. As a television producer Boon was responsible for conceiving and creating 22 episodes of the series Oriental Fight Promotions which was broadcast by the Super Channel across Europe, he also produced 20 martial arts programs broadcast by Euro-Sport, and several free martial arts fighting events for the FOX TV Network in Holland. With long time partner Frederico Lapenda, Boon produced the “Red Light District” which was broadcast by FOX FILES in the United States. Boon is also the Producer of the series “You Gotta See This”, aired by FOX. Bas Boon also produced 5 Hollywood Movies together with partner Frederico Lapenda He has also distributed Fighting and Martial Arts shows for world-wide TV and DVD licensing. Boon’s ventures have generated numerous articles for such magazines as the German edition of Playboy, Dutch TV Guide, Revue, Actueel Panorama, all the major newspapers in Europe, and several sports and martial arts magazines in Japan and the United States.” Bas Boon was also an executive producer of the well-known Glory World Series which also was sold to Glory Sports International. In 2012. Bas Boon helped facilitate the sales of the Golden Glory and Nikko library to Glory Sports International and is affiliated as a consultant. Bas Boon can be found at the Fight Game Camp, Golden Glory in Pattaya, Thailand. 2- May 2012 Dureka Lang Carrasquill Tranberg capital:: Boon is a polarizing figure. Outspoken, unorthodox, and fiercely demanding when it comes to staging events, he is a suave entrepreneur with a business mind that switches between Wall Street and street hustler as the situation demands. Where the American mixed martial arts organization Ultimate Fighting Championship has the foul-mouthed fight fan Dana White as its president, GLORY has his European counterpart - the colorful and confrontational Bas Boon, president of GLORY Sports, the sporting division of GLORY Sports International (“GSI”). And where White is counterbalanced by the urbane Lorenzo Fertitta, so too is Boon contrasted with Marcus Luer, the GSI managing director.

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