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How the Fight Game created Brands and Billions!

 (picture) Gokhan Saki, Alistair Overeem and Bas Boon at the K-1 Gp in Tokyo Japan!
The success story of Tapout clothing starts when three young guys dressed like rockers who liked MMA started to produce T-shirts from their garage. They went to tournaments and fighting events to give away T-shirts for free to the fighters to get their brand promoted. This brand Tapout became a household name in the fight game. At a certain point, the company was going to be sold reportedly for U$ 240 million.The deal was not finalised because CEO Charles David Lewis nick named “The Mask”, (he was a super creative guy and was loved by everyone) unfortunately died in a car accident.
Affliction was created by 4 guys from scratch and became very successful. They even briefly started a fight promotion themselves, paying huge salaries to fighters like Fedor Emenianenko and Andrey Arlovski.

Today in MMA History: Affliction’s ambitious debut, with future President Trump by its side

The Event started with the rock band Megadeth!

29 February 2012. Affliction Holdings, LLC is recapitalized by Investor Group Led by New Evolution Ventures; Acquires Throwdown Industries, Inc Simultaneously.
Integrity Square LLC (www.integritysq.com), a New York based advisory firm focused on the health & wellness sector and active lifestyle, represented Throwdown as financial advisor, and Andrew Kline and my partner Frederico Lapenda of Park Lane (www.prkln.com), a Los Angeles-based investment bank focused on the sports industry, served as financial advisors to NeV.
“Park Lane helped us close not one, but two sales—the first a divestiture of our electronic raffle division and the second a sale of our core business.

Affliction Holdings, LLC is Recapitalized by Investor Group Led by New Evolution Ventures; Acquires Throwdown Industries, Inc. Simultaneously
I just mentioned two famous MMA brands, but many followed: Silver Star, Bad Boys, Venum, RevGear, Hayabusha, RVCA…..Reebok jumped in the bandwagon and took over, they became the main and sole clothing sponsor of the UFC (which was recently sold for U$ 4.4 billion).  I remember at one point me and my partner Frederico Lapenda took the idea to Nike for sponsorship, they said no and thought MMA was to violent!
Strikeforce champion Marloes Coenen and K-1/Dream/Strikeforce champion Alistair Overeem have been in the Fight Game Business for over 2 decades!
(c) bas boon www.basboon.com

About Bas Boon

”’Bas Boon”’ is the founder and has been the manager of Team Golden Glory since 1999, a network association of mixed martial artists, and kickboxers headquartered in Netherlands and Thailand. He has trained and managed the likes of Alistair Overeem, Semmy Schilt, Sergei Kharitonov. Stefan Leko, Marloes Coenen, Nieky Holzken, Errol Zimmerman, Gokhan Saki and many more… Below is the biography on the Golden Glory website: :“Born and raised in Holland, Bastiaan Simon Boon is one of the most powerful figures in the fight business today. He has been promoting and producing fight events for the past 35 years. Today he is the owner of Golden Glory, the strongest and most feared fight team in the Globe. Currently Mr Boon represents Pride, K1,Dream, UFC and Too Hot To Handle fighters and champions. Something that has never happened before in the industry. Boon is the son of Kasper Boon the noted Professor, Doctor and Engineer. At the age of 17 the young entrepreneur Bas Boon began his first sports oriented company, Nikko Toshogu Sports, a Martial Arts equipment company that became enormously successful and quickly spawned a number of other businesses including Nikko Press, and production company. While still a teenager Boon became the youngest promoter of professional martial arts competitions sponsoring Thai Fighting and Kick Boxing events throughout Europe, promoting and producing more than 300 shows world-wide. As a television producer Boon was responsible for conceiving and creating 22 episodes of the series Oriental Fight Promotions which was broadcast by the Super Channel across Europe, he also produced 20 martial arts programs broadcast by Euro-Sport, and several free martial arts fighting events for the FOX TV Network in Holland. With long time partner Frederico Lapenda, Boon produced of the “Red Light District” which was broadcast by FOX FILES in the United States. Boon is also the Producer of the series “You Gotta See This”, aired by FOX. Bas Boon also produced 5 Hollywood Movies together with partner Frederico lapenda He has also distribute Fighting and Martial Arts shows for world-wide TV and DVD licensing. Boon’s ventures has generated a numerous of articles for such magazines as the German edition of Playboy, Dutch TV Guide, Revue, Actueel Panorama, all the major newspapers in Europe and several sports and martial arts magazines in Japan and the United States.” Bas Boon was also an executive producer of the well known Glory World Series which also was sold to Glory Sports International. In 2012. Bas Boon helped facilitate in the sales of the Golden Glory and Nikko library to Glory Sports International and is affiliated as a consultant. Bas Boon can be found at the Fight Game Camp, Golden Glory in Pattaya, Thailand. 2- May 2012 Dureka Lang Carrasquill Tranberg capital:: Boon is a polarizing figure. Outspoken, unorthodox and fiercely demanding when it comes to staging events, he is a suave entrepreneur with a business mind that switches between Wall Street and street hustler as the situation demands. Where the American mixed martial arts organisation Ultimate Fighting Championship has the foul-mouthed fight fan Dana White as its president, GLORY has his European counterpart - the colorful and confrontational Bas Boon, president of GLORY Sports, the sporting division of GLORY Sports International (“GSI”). And where White is counterbalanced by the urbane Lorenzo Fertitta, so too is Boon contrasted with Marcus Luer, the GSI managing director.

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