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McGregor, Putin, Trump…The power of the Fight Game!

McGregor, Putin, Trump…The power of the Fight Game!

Conor McGregor Official “The Notorious” Instagram starts with “The Face of the Fight Game” and yes Conor you are the Face of the Fight Game!

I promoted the first MMA event on European soil on June 7th 1995 and the politicians and media called it human “Cock fights”. I understood early on that the sport/platform would transform the fighters into an inspiration for youth and advertisement stars.  However, the Dutch Politicians got involved and even the justice department (in a bad and ultra-negative way)  MMA would be officially forbidden even after many court cases!  

Fast forward to January 2020 Mc Gregor becomes one of the biggest names in Sports and the UFC has a market value of approximately 5 Billion Dollars.  

Brazilian Ambassadors Renzo Gracie, Victor Belfort and my partner Frederico Lapenda in the middle

The Fight Game has become so successful that everybody wants to be involved, newspapers write huge positive articles, talk shows interview the fighters, royals, and even politicians want to be part of the sport.  Even Trump and Putin openly support the sport by attending the events and befriending fighters and promoters. Genki became a congressman in Japan and Wanderley Silvia ran for congress in 2018.  Renzo Gracie, Victor Belfort and my partner Frederico Lapenda were named Ambassadors by the Brazilian president Jair Bolsonaro.

Billion dollar branding..

The bottom line is that MMA has reached the pinnacle of success and Mc Gregor is the perfect example his Proper twelve whisky first year reported a staggering 1 billion in sales reports (according to the Mirror in the UK), just like George Clooney who founded the tequila brand “Casamigos” which he sold for 1 billion with a B!

Bas Boon and Sakuraba in Tokyo Japan

Now Mayweather and Manny Pacquiao are challenging McGregor for a fight, sure they would only challenge him into a boxing match with boxing rules. They know the PPV numbers are off the charts with Mc Gregor. If I managed McGregor I would suggest boxing vs Muay Thai.  Add kicking and knees, this should make the event of the decade.  Regardless who McGregor fights Mayweather or Pacquiao and with those two fights next for Mc Gregor five more countries just ordered 2 billion dollars more of proper twelve whiskey in 2020 making Conor McGregor the richest fighter on the planet at age 32! Many stories will emerge in the press like how McGregor was injured and had tons of personal issues during his first encounter with Khabib, but this time he will come prepared and will have a mindset of Tony Robbins and Scott Adams combined.

I wonder how the politicians who fought so hard to block the sport of MMA feel now? 

Glory and K-1 Heavyweight Champion Semmy Schilt

Management suggestion for team McGregor

Connor:  When Joe Rogan interviews you after the fight make sure you choose the angle that properly shows Proper Twelve Whiskey can be seen over your shoulders. It is an honor to see how your career has progressed and that you are the face of the Fight Game. A brand and lifestyle that my partner Frederico Lapenda and I have been promoting for over a decade. Success man!!!

(c) bas boon www.basboon.com


About Bas Boon

”’Bas Boon”’ is the founder and has been the manager of Team Golden Glory since 1999, a network association of mixed martial artists, and kickboxers headquartered in the Netherlands and Thailand. He has trained and managed the likes of Alistair Overeem, Semmy Schilt, Sergei Kharitonov. Stefan Leko, Marloes Coenen, Nieky Holzken, Errol Zimmerman, Gokhan Saki and many more… Below is the biography on the Golden Glory website: :“Born and raised in Holland, Bastiaan Simon Boon is one of the most powerful figures in the fight business today. He has been promoting and producing fight events for the past 35 years. Today he is the owner of Golden Glory, the strongest and most feared fight team in the Globe. Currently Mr. Boon represents Pride, K1, Dream, UFC, and Too Hot To Handle fighters and champions. Something that has never happened before in the industry. Boon is the son of Kasper Boon the noted Professor, Doctor, and Engineer. At the age of 17, the young entrepreneur Bas Boon began his first sports-oriented company, Nikko Toshogu Sports, a Martial Arts equipment company that became enormously successful and quickly spawned a number of other businesses including Nikko Press, and production company. While still a teenager Boon became the youngest promoter of professional martial arts competitions sponsoring Thai Fighting and Kick Boxing events throughout Europe, promoting and producing more than 300 shows world-wide. As a television producer Boon was responsible for conceiving and creating 22 episodes of the series Oriental Fight Promotions which was broadcast by the Super Channel across Europe, he also produced 20 martial arts programs broadcast by Euro-Sport, and several free martial arts fighting events for the FOX TV Network in Holland. With long time partner Frederico Lapenda, Boon produced the “Red Light District” which was broadcast by FOX FILES in the United States. Boon is also the Producer of the series “You Gotta See This”, aired by FOX. Bas Boon also produced 5 Hollywood Movies together with partner Frederico Lapenda He has also distributed Fighting and Martial Arts shows for world-wide TV and DVD licensing. Boon’s ventures have generated numerous articles for such magazines as the German edition of Playboy, Dutch TV Guide, Revue, Actueel Panorama, all the major newspapers in Europe, and several sports and martial arts magazines in Japan and the United States.” Bas Boon was also an executive producer of the well-known Glory World Series which also was sold to Glory Sports International. In 2012. Bas Boon helped facilitate the sales of the Golden Glory and Nikko library to Glory Sports International and is affiliated as a consultant. Bas Boon can be found at the Fight Game Camp, Golden Glory in Pattaya, Thailand. 2- May 2012 Dureka Lang Carrasquill Tranberg capital:: Boon is a polarizing figure. Outspoken, unorthodox, and fiercely demanding when it comes to staging events, he is a suave entrepreneur with a business mind that switches between Wall Street and street hustler as the situation demands. Where the American mixed martial arts organization Ultimate Fighting Championship has the foul-mouthed fight fan Dana White as its president, GLORY has his European counterpart - the colorful and confrontational Bas Boon, president of GLORY Sports, the sporting division of GLORY Sports International (“GSI”). And where White is counterbalanced by the urbane Lorenzo Fertitta, so too is Boon contrasted with Marcus Luer, the GSI managing director.

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