McGregor, Putin, Trump…The power of the Fight Game!
Conor McGregor Official “The Notorious” Instagram starts with “The Face of the Fight Game” and yes Conor you are the Face of the Fight Game!
I promoted the first MMA event on European soil on June 7th 1995 and the politicians and media called it human “Cock fights”. I understood early on that the sport/platform would transform the fighters into an inspiration for youth and advertisement stars. However, the Dutch Politicians got involved and even the justice department (in a bad and ultra-negative way) MMA would be officially forbidden even after many court cases!
Fast forward to January 2020 Mc Gregor becomes one of the biggest names in Sports and the UFC has a market value of approximately 5 Billion Dollars.
Brazilian Ambassadors Renzo Gracie, Victor Belfort and my partner Frederico Lapenda in the middle
The Fight Game has become so successful that everybody wants to be involved, newspapers write huge positive articles, talk shows interview the fighters, royals, and even politicians want to be part of the sport. Even Trump and Putin openly support the sport by attending the events and befriending fighters and promoters. Genki became a congressman in Japan and Wanderley Silvia ran for congress in 2018. Renzo Gracie, Victor Belfort and my partner Frederico Lapenda were named Ambassadors by the Brazilian president Jair Bolsonaro.
Billion dollar branding..
The bottom line is that MMA has reached the pinnacle of success and Mc Gregor is the perfect example his Proper twelve whisky first year reported a staggering 1 billion in sales reports (according to the Mirror in the UK), just like George Clooney who founded the tequila brand “Casamigos” which he sold for 1 billion with a B!
Bas Boon and Sakuraba in Tokyo Japan
Now Mayweather and Manny Pacquiao are challenging McGregor for a fight, sure they would only challenge him into a boxing match with boxing rules. They know the PPV numbers are off the charts with Mc Gregor. If I managed McGregor I would suggest boxing vs Muay Thai. Add kicking and knees, this should make the event of the decade. Regardless who McGregor fights Mayweather or Pacquiao and with those two fights next for Mc Gregor five more countries just ordered 2 billion dollars more of proper twelve whiskey in 2020 making Conor McGregor the richest fighter on the planet at age 32! Many stories will emerge in the press like how McGregor was injured and had tons of personal issues during his first encounter with Khabib, but this time he will come prepared and will have a mindset of Tony Robbins and Scott Adams combined.
I wonder how the politicians who fought so hard to block the sport of MMA feel now?
Glory and K-1 Heavyweight Champion Semmy Schilt
Management suggestion for team McGregor
Connor: When Joe Rogan interviews you after the fight make sure you choose the angle that properly shows Proper Twelve Whiskey can be seen over your shoulders. It is an honor to see how your career has progressed and that you are the face of the Fight Game. A brand and lifestyle that my partner Frederico Lapenda and I have been promoting for over a decade. Success man!!!
(c) bas boon www.basboon.com